Marketing What is your product?  Who will buy it?  How many of them are there?  How much are they willing to pay?  What is the most effective way to tell them about it?  Where and how will they want to buy it?  These are all questions you need to be able to answer when launching a new product or service.  It all starts with a strategy and an understanding what customer problem you’re trying to solve.  It’s not about great technology or about cool features and gadgets.  You need a strategy for your Product, for your approach to entering the market and your approach to distribution.  "I'm not sure what Marketing is but I think I need it..." Marketing isn’t Sales!  Marketing is about facilitating the sales process by understanding your market, your customer and your competition. Thing Big Thoughts Consulting has been developing and launching products and services for over 20 years.  We are experts at developing marketing strategies and plans, including:  Market assessment and sizing Target market identification Market segmentation Market entry strategy Distribution Strategy Product Messaging and Positioning Integrated Communications Plans Go-to-market tactics  So, whether you need a full blown Marketing Strategy for a new product or service or just a hand in executing the Plan you have, Think Big Thoughts Consulting can help.  In addition to our Thinkers, we have relationships with graphic designers, printers, web developers and other marketing professionals to help you get your product or service launched effectively. Home | Strategic Planning | Marketing | For Small Business | Business Coaching | International Business Organizational Effectiveness | About the Thinkers | Contact Us Copyright © 2012 Think Big Thoughts Consulting.  All rights reserved.